The idea for this week-end’s article on professionals who blog came about because at two recent speaking engagements, I heard a couple of audience members dismiss ALL blogs as rants or hyper-personal minutia written by the self-absorbed.
Admittedly most may well be, but I have found that a certain segment rises like cream to the top and among them are select blogs written by professionals about their fields.
So, for those with an itch to report and write on issues in their own industries, here are some thoughts on how to get started.
Besides seeking out and commenting on blogs that cover your profession, do a Google search of “blogging 101” to find resources to help, says Elisa Camahort, president of BlogHer.org, which is running a conference in July with sessions on blogging fundamentals.
Check to see if your professional association is planning a workshop on this and if not, volunteer to help set one up. Some associations are even launching group blogs written by members. And industry-specific resources are popping up, such as LexBlog, a service for lawyers who blog.
A couple of basics:
Professionals would never want to be cavalier with facts or attribution of sources. “My name is on that blog. If I get it wrong it’s myself and my career that will suffer,” says Troy Rosasco, an attorney who blogs on disabled worker issues.
On the other hand, you do want to write in the first person and show some personality, otherwise your posts will come across like school research papers, says Steve Levy, who blogs on recruiting issues. Remember, he says, that “A blog without soul is just an advertisement.”
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